Technical and Aesthetic Evolution - New look for sercos

The new logo will have a red “s” as an integrated image element. The typography and the red and gray color theme reinforce the modern technical appearance. The logo will be accompanied by a new claim: “sercos – the automation bus”. This emphasizes the company’s significant transition from a drive bus to a universal automation bus. Previously, there was a tendency to use several bus systems to cover different data communication needs in machine and systems engineering. In its latest evolution stage sercos provides a universal bus for a wide variety of automation devices, offering safety, I/O communication and additional Ethernet protocols, in addition to drive communication. This reduces the number of interfaces required in a system, enabling standardized engineering and scalable functions. The new design made its first appearance at the Hannover Tradeshow 2011 and will be gradually phased in to all communication media.